Ecommerce & DTC Marketing and Growth Manager
Company: Grace Management Group
Location: Greenville
Posted on: February 15, 2021
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Job Description:
Grace Management Group--is based in Spartanburg, South Carolina.
Founded in 1975, we have been leaders in the fragrance and gift
industry for over 40 years. Our brands include Votivo, Greenleaf,
Bridgewater Candle Company, The WillowBrook Company and Aroma
Creations. Still family-owned and operated, we sell into multiple
distribution channels in the US, and in over 90 countries
internationally. We hire talented, motivated, fun and friendly
people, and are currently looking to fill the position of DTC
(Direct to Consumer) Marketing and Growth Manager. Job Description:
The DTC Marketing and Growth Manager--will be responsible for
leading our marketing team in the development and execution of
strategic marketing initiatives across the B2C, Amazon (and other
3rd party platforms), and B2B channels. The position will report to
the VP of Sales and Marketing, and will be accountable for managing
the marketing budget and ROAS to drive profitable sales growth
across all sales channels. Qualifications:--The ideal candidate
will have an established track record as a leader within digital
marketing and ecommerce. They will likely have held primary
leadership responsibility for successfully building and scaling
consumer brand(s) to $5M - $10M+ in DTC sales. Interested
candidates should have significant experience in each of the
following areas: -- Web design and architecture, creating a great
UX/UI -- Development of creative and effective digital content --
Managing SEO, SEM, and email marketing -- Developing and managing
effective paid media campaigns o PPC Google ads o Amazon ads o
Social media (including FB, Instagram, and Youtube) -- Developing
marketing funnels to effectively manage the customer journey from
prospect to engaged consumer -- Influencer and Affiliate marketing
-- Shopify and Salsify experience preferred The position requires
that the candidate possess the following attributes: --
Strategist--- Able to develop and execute an effective digital
marketing strategy to drive and convert web traffic into profitable
sales growth. -- Leader--- Excellent interpersonal communication
skills with the ability to effectively recruit, direct, develop,
and retain a high functioning and highly collaborative team. --
Data Analyst--- Able to effectively analyze what's working and
what's not, leading to exceptional ROAS and sales growth -- Curious
Learner--- Actively keeps abreast of ever-changing technology and
digital marketing trends Specifics Job Duties - * Oversee existing
storefronts to ensure appropriate branding, product mix, and
content. * Oversee the marketing campaign planning process and
strategy development in accordance with overall brand and ecommerce
growth plans * Manage and build a digital marketing team to execute
and optimize campaigns and achieve clear objectives. It is required
that all candidates work from the corporate office in Spartanburg,
SC. Check out www.gracemg.com for more information on our brands!
This is a great opportunity for the right individual! Come join our
team today!
Keywords: Grace Management Group, Greenville , Ecommerce & DTC Marketing and Growth Manager, Advertising , Greenville, South Carolina
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