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Product Marketing Specialist, Aurea Software (Remote) - $100,000/year USD

Company: Crossover for Work
Location: Greenville
Posted on: November 19, 2021

Job Description:

Crossover is the world's #1 source of remote full-time jobs. Our clients offer top-tier pay for top-tier talent. We're recruiting this role for our client, Aurea Software. Have you got what it takes?

Are you an experienced software marketer who desires a role focused exclusively on creating provocative product and vision messaging for a $300M company with a broad portfolio of products and solutions? We have over 200 go-to-market professionals, and every one of them will use your messaging every day! At Aurea, we're looking for someone with strong messaging creation skills combined with the business acumen to establish clear market differentiation.

What You Will Be Doing
Contributing to the wholesale reinvention of integrated B2B marketing by creating the most compelling, interesting email marketing campaigns to ever grace the digital aether.
Finding the hooks and levers that make prospects need to click on our brands' emails.
Building and buying the right prospect databases that lead to email marketing greatness.
Figuring out what's working in email, what's not, and getting everybody on the right page.

What You Won't Be Doing
Going it alone - you're part of a multi-disciplinary, collaborative team.
Being pulled in different directions - your focus is on building amazing emails.
Working in a vacuum - email is part of a comprehensive campaign approach.
Playing politics - we are a small startup team in a large organization, charged with breaking stuff and making things happen.

Product Marketing Specialist Key Responsibilities
Work with the smartest and most creative team to transform your insights and ideas into amazingly written and designed email campaigns.
Figure out the timing and messages that make people act and bring that to life in the form of fully orchestrated email activation, nurture, and follow up campaigns.
Build the HTML emails and design the cadences within Pardot.
Reporting to the team on the wins, the misses, new opportunities, and plans to make awesome even better.
Keep an eye on the future - and take us there.

Basic Requirements
4+ years in a marketing role where you owned the creation and optimization of email marketing campaigns
2+ years of specific experience with B2B marketing
Expertise with CRM and marketing automation systems such as Pardot, Hubspot, etc
Basic HTML coding experience
An undergraduate university degree ideally in marketing, communications or a business discipline (Business Management, Public Relations, etc.)
High Fluency in English: Both spoken and written

Nice-to-have Requirements
Marketing experience focused on general lead generation campaigns
Experience with enterprise SaaS B2B marketing
History of direct management to multiple campaigns and brands simultaneously
Full expertise in full HTML & CSS coding

About Aurea Software

Aurea was founded with the singular vision of helping businesses succeed in today's complex digital landscape. To achieve that goal, we do things differently. Our customers enjoy access to every product in our portfolio - all of which are cloud-based, enterprise-scale, and easy to use - with one simple subscription. We focus on relationships instead of transactions. And our unique AureaOne operating model and acquisition strategy ensure that our portfolio continues to grow, so we can continue to provide competitive advantage and differentiated results for our customers no matter what the future holds.

Aurea is was an early adopter of remote-work. In fact our entire team, nearly 2000 people and growing, operates in an entirely remote work model.

There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!

Working with Crossover

This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover. The compensation level for this role is $50 USD/hour, which equates to $100,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.

What to expect next:
You will receive an email with a link to start your self-paced, online job application.
Our hiring platform will guide you through a series of online "screening" assessments to check for basic job fit, job-related skills, and finally a few real-world job-specific assignments.

Important! If you do not receive an email from us:
First, emails may take up to 15 minutes to send, refresh and check again.
Second, check your spam and junk folders for an email from Crossover.com, mark as "Not Spam" since you will receive other emails as well.
Third, we will send to whatever email account you indicated on the Apply form - by default, that is the email address you use as your LinkedIn username and it might be different than the one you have already checked.
If all else fails, just reset your password by visiting https://www.crossover.com/auth/reset-password if you already applied using LinkedIn EasyApply.
Crossover Job Code: LJ-4512-US-NewYork-ProductMarketi1.016

Keywords: Crossover for Work, Greenville , Product Marketing Specialist, Aurea Software (Remote) - $100,000/year USD, Advertising , Greenville, South Carolina

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