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Digital Marketing Strategist

Company: World Finance
Location: Greenville
Posted on: May 9, 2022

Job Description:

Do you find yourself at the intersection of creative and analytical thinking, organized and agile, strategic and technical, curious and confident? We would like to meet you! We are looking for a Digital Marketing Strategist to take our acquisition strategies and efforts to the next level, with a proven track record of driving growth. You will develop, experiment, test and optimize paid digital activity across paid social, search and display platforms. The ideal candidate will take a data-driven approach, with a clear test and learn strategy, to meet and exceed business goals. If you have managed digital marketing campaigns, helped build and execute testing strategies, and can think scale with human touch, we would like to hear from you!
Job DescriptionEssential Duties and Responsibilities:

  • Strategize, execute, and optimize digital marketing campaigns across multiple platforms including Paid Search, Paid Social, and Display.
  • Campaign execution including creative briefing, creative reviews, project planning and budgeting allocation.
  • Collaborate with the acquisition team to execute campaigns that align with omni-channel growth strategy and work with the brand team to ensure cohesiveness for brand strategy.
  • Document campaign evolution to monitor performance and identify best practices. Measure success against baselines and establish/refine fluctuations in seasonal baselines.
  • Report on platform, campaign, audience and ad level performance on a weekly and monthly cadence.Qualifications:
    • High competency in search engine marketing, display marketing and paid social marketing.
    • Proficiency in marketing channel management such as Facebook Ads, Google Ads, Bing Ads, etc.
    • Well-versed in performance marketing, conversion rate optimization and customer acquisition.
    • Intermediate understanding of Microsoft Office, Google Analytics and Google Tag Manager.
    • In-depth understanding for tracking user behavior from click through to conversion.
    • Ability to analyze data and provide data-driven recommendations.Education and/or Experience:
      • Bachelor of Arts or Science degree and performance marketing experience required. Finance industry a plus!2H2FIt is the policy of World Acceptance Corporation to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, World Acceptance Corporation will provide reasonable accommodations for qualified individuals with disabilities.

Keywords: World Finance, Greenville , Digital Marketing Strategist, Advertising , Greenville, South Carolina

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