Head of Product Marketing (Remote)

Company: HR Pals & Recruiting Pals
Location: Greenville
Posted on: May 15, 2022

Job Description:

We are seeking an experienced Product Marketing Director responsible for the positioning, messaging and GTM strategy working in tight partnership with product and sales. You will deeply understand the pain points of each buyer and how to best position our client to solve their needs. The director of product marketing is a player/coach who is excited to execute as a product marketer as we build the marketing team. An expert in patient access, you will bring industry and domain expertise and a desire to help innovative life sciences companies commercialize their products. You must have a passion for start-ups and a desire to play a key role in building a fast growth company.

Responsibilities:

• Developing a deep understanding of the buying audience and personas
• Being customer obsessed and building audience centric messaging including product positioning and value propositions ensuring that marketing materials are relevant to the persona and segment.
• Data driven marketing - you're ready to test and iterate to continuously improve the quality of our marketing materials and strategies
• Partnering with demand generation on targeting and aligning content and campaigns with each audience
• Owning competitive analysis and positioning to ensure all stakeholders have up-to-date intel and materials
• Enabling the sales team on product and competitive messaging and provide relevant sales materials including sales presentations, spec sheets and more
• Serving as a market facing subject matter expert (SME) for the product and interface with industry analysts
• Working with the sales and customer success teams to develop customer references, testimonials and case studies
• Developing content for blog posts and webinars in collaboration with other team members and writers
  
  Requirements
  
  Experience:
  
  • 5-10 years product marketing experience
  • Experience building and mentoring a product marketing team
  • Relevant life science industry expertise
  • Market access experience
    
    Benefits
    
    • Ground floor opportunity with one of the fastest-growing startups in health-tech
    • Competitive compensation (commensurate with experience) including meaningful stock options
    • Full benefits (medical, dental, vision)
    • 401(k)
      
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Keywords: HR Pals & Recruiting Pals, Greenville , Head of Product Marketing (Remote), Advertising , Greenville, South Carolina