Digital Marketing - PPC & SEM Specialist - Work From Home - Based in Greenville, SC
Company: The Whitaker Group - A Digital Marketing Firm
Location: Greenville
Posted on: August 6, 2022
Job Description:
The Whitaker Group (TWG) is seeking an experienced Digital
Marketing Specialist to oversee and execute our clients' digital
marketing campaigns. TWG is a results-driven, e-commerce focused
web design and multi-channel digital marketing firm located in
Greenville, SC. TWG employees are centrally located in Greenville,
SC but the position is work from home.Our clients' success on the
web is everything to us and we're accountable to our clients'
bottom line. Ensuring optimal digital ROI for our clients will be
inherent to the responsibilities of the position. This candidate
must be self-starting, accountable and willing to learn and grow in
a fast-paced, virtual agency environment.This position will be
responsible for overseeing, optimizing and launching digital
marketing campaigns that add value to our lead generation and
e-Commerce clients.PrimaryResponsibilities
- Responsible for daily deployment of comprehensive digital
marketing plans, including Search Engine Marketing, Paid Social
Media Marketing, Organic Social Media Marketing, Content Marketing
and SEO efforts that will effectively and efficiently generate
revenue for TWG clients.
- Responsible for daily deployment of comprehensive digital
marketing plans, including Google Ad/Google Shopping Campaigns,
Facebook Ad Campaigns, SEO and Email Marketing that will
effectively and efficiently generate revenue for TWG clients.
- This position requires fastidious, number-crunching analytical
detail to ensure that client goals are regularly met. Detailed,
granular, daily management of digital campaigns to ensure
campaign-level and holistic revenue, ROAS, or lead generation
requirements is required.
- Work with remote team members and contractors to ensure
completion of tasks. Assist in other miscellaneous processes,
procedures and tasks, as needed, to support the team in different
website and multi-channel digital marketing efforts.
- Actively manage inbound/outbound SEO efforts and to continually
optimize company blog and existing content to maximize organic
campaigns for our clients.
- Daily management and execution of clients' social media and
email marketing calendar
- Content marketing responsibilities include working with
contracted copywriters to create keyword optimized blogs and
content marketing strategies for diverse industries.
- This position requires a strong ability of building and
managing strategic client relationships, leading or helping support
client communications when needed. The ability to understand,
manage, and ultimately exceed client expectations will be inherent
to generating the trust needed to manage and grow these
relationships.Experience & Skills Desired
- Bachelor's Degree in marketing, communications or
business-related field required.
- 5+ years in eCommerce digital marketing fundamentals. Driving
tangible, data-driven results for Direct to Consumer, ecommerce
marketing clients.
- 5+ years experience in managing Google and MSFT search
campaigns. Proficiency in Google shopping, including Shopping Feed
aggregation, Google Merchant and Manufacturer setup and Google
Analytics/GTM tracking
- 5+ years SEO experience and strong understanding of organic
search optimization, technical search and related search
strategies.
- Tangible experience and demonstrated success concepting,
building and managing funnel-driven FB, Instagram and paid social
media campaigns
- Possess a data and analytics-driven approach to marketing. The
ability to deliver constructive and analytical feedback regarding
current and future marketing efforts is imperative.
- Ability to work in HTML/CSS
- Tangible experience in major CMS's. Wordpress, Woocommerce,
Shopify and BigCommerce preferred
- 4+ years of experience in email marketing platforms like
Klaviyo and Mailchimp.
- Excellent verbal and written communication skillsTWG is a
virtual digital marketing agency. We serve the needs of our clients
from Greenville, SC. This position is work-from-home.Benefits
include: Paid time off. Simple IRA with 3% match.Job Type:
Full-timePay: $48,000.00 - $53,000.00 per year
Keywords: The Whitaker Group - A Digital Marketing Firm, Greenville , Digital Marketing - PPC & SEM Specialist - Work From Home - Based in Greenville, SC, Advertising , Greenville, South Carolina
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