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Marketing Coordinator

Company: Auro Hotels Headquarters
Location: Greenville
Posted on: November 20, 2022

Job Description:

Responsibilities include a wide scope of marketing activities, including digital marketing, social media, event marketing, brand management, advertising and paid media, and in-house guest marketing with a goal to drive awareness, revenue, and repeat business.

Additionally, the Marketing Coordinator will help contribute to concepting, developing, and executing of all Marketing department activities in support of Auro's growing hotel portfolio comprised of properties within the Marriott, Hilton, and Hyatt brands. The ideal candidate will possess a strong marketing mindset, a creative sensibility, and thrive in the fast-paced, ever-changing environment of a rapidly growing marketing operation. Estimate 50% of duties will be F&B outlet focused; 50% of duties will be hotel focused.

Responsibilities / Tasks

Assist with coordination of in-house collateral production

-Manage website email database and create email marketing campaigns
-Create and execute promotional campaigns for hotel special events to drive attendance
-Create regular campaign performance tracking reports
-Monitor owned websites, search engines, and third-party listing / affiliate websites (Yelp, OpenTable, TripAdvisor, Resy, Cvent, etc.) for accurate food & beverage outlet information and menu content; make updates as necessary
-Serve as a point of contact for sales and operations for resolving issues, planning events, procuring marketing assets, and coordinating logistics and timelines
-Assist in coordinating website redesigns, maintenance and new website launches for food and beverage outlets
-Assist in public relations efforts to promote food and beverage offerings and activities
-Assist with creation and evaluation of brand, positioning and style guide for food and beverage outlets
-Help develop and execute marketing and promotion activities for new food and beverage outlet openings
-Set up and optimize hotel paid media advertising (CPC, display, etc.) and create performance summary reports
-Coordinate with agencies assisting in creative and web design projects
-Help create and edit copy for various marketing and advertising opportunities
-Support on-property sales and operations teams with in-house guest marketing initiatives
-Manage creation of sales and operations marketing toolkit support items
-Assist in ongoing audits / updates of content on hotel property websites and third-party travel site listings
-Help drive corporate group and wedding event booking campaigns and digital marketing strategies
-Provide marketing assistance for HR recruiting and retention efforts
-Support the VP of Marketing and Digital Project Manager in developing annual marketing strategy, budget recommendations, and executing other duties as requested

-Proficient in copywriting, proofing, and editing
-Strong written and verbal communication skills
-Proficient in Microsoft Word, Microsoft PowerPoint and Microsoft Excel Software
-Understanding of web analytics tools such as Google Analytics, and the ability to summarize campaign performance metrics
-Experience managing digital paid media advertising campaigns (such as CPC and display advertising)
-Understanding of basic search engine optimization strategy and implementation techniques
-Experience managing and implementing a brand style guide and positioning
-Up to date knowledge of Facebook, Instagram and Twitter strategy
-Proficiency using email marketing management software to create and send email blasts, in addition to managing email marketing databases
-Experience with CMS website editing in WordPress, SquareSpace and Wix preferred
-Graphic design and video editing experience (Adobe Creative Cloud) is a plus
-Photography and video experience is a plus

Keywords: Auro Hotels Headquarters, Greenville , Marketing Coordinator, Advertising , Greenville, South Carolina

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