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Digital Marketing Manager

Company: The Brand Leader
Location: Greenville
Posted on: January 12, 2022

Job Description:


If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. The digital marketing managers will work with the creative and development teams, along with brand managers and vendors to launch campaigns on time and on budget.

Were looking for an agile, results-driven, detail-oriented digital marketer to own the direction and execution of our clients strategic efforts to increase brand awareness, qualified lead generation, and sales.

In addition to experience in digital marketing, the right candidate will possess a growth mindset. They will also be an exceptional communicator with superb interpersonal skills, who can interface with clients at ease.

If this roles a fit for you, youre someone who regularly finds yourself having aha moments in your head, uncovering new ideas for drivers, and will quickly ideate > try > report > iterate. Youre salivating right now dreaming of new paid search ad groups and A/B testing email subject lines, arent you? If not, this may not be the gig for you.

Bonus if you know your Enneagram number.


  • Must have 3+ years of experience with an agency or client side, creating, implementing and managing brands, marketing plans, and web builds.
  • Bachelors degree in marketing, communications, advertising, or a related field.
  • Historical track record of success in a digital marketing role.
  • Exceptional project management skills, with a keen eye for detail.
  • Comfortable working in a fast-paced, deadline-driven environment.
  • Self-directing and agile, with the ability to quickly pivot strategies, as needed.
  • Experience with marketing automation, email marketing, and other related platforms.
  • Passionate, creative thinker with exceptional analytical skills.
  • Team player with superb collaboration and communication skills.
  • Has a finger on the pulse of whats happening in digital marketing, with an insatiable hunger for learning.
  • Youll need that rare balance of:
    • Strength and competency in managing complex projects to completion (with multiple moving parts, people and deadlines), and feel a sense of reward and fulfillment in it
    • Passion for understanding people, communicating with empathy as you lead. Can you hear the unspoken, reading between the lines, from your creative team and clients?
    • Team-focused, able to see where your clients and projects progress and growth fit into the companys overall goals
    • Willing and able to work flex hours attend an infrequent client event in the evening if needed, make an early AM photo shoot, etc
    • Strong affinity for, and experience with:
      • Digital communication: Are you comfortable embracing the newest app, finding a software platform or tech solution that does this easier? If technology makes you apprehensive, this role wont be for you.
      • Social media: LI, FB, Twitter, Instagram minimumNeed to be comfortable with the difference, leading clients through discussions of how each is used effectively, and quickly spot the difference between pushy, self-promoting forgettable noise vs clever strategies that stick, break through the clutter, and resonate with people.
        Bonus for:
        • Fun, sense of humor
        • Previous outdoor and/or lifestyle brand experience
        • Likes dogs
        • You tell us your Enneagram number in your initial cover letter

          • Office Bikes/Helmets
          • Subsidized Health coverage
          • Flex time/flex hours
          • Dog-friendly office
          • Showers/Lockers
          • Retirement plan w/matching
          • Meeting-Free Mondays and Fridays
          • Stocked Refrigerator with Beer/Sodas
          • Office Snacks
          • Annual Awards Banquet & Holiday Party
          • Quarterly Book Club
          • Unlimited PTO*
          • Paid Volunteer Days
          • Wellness Program (TBD)

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Keywords: The Brand Leader, Greenville , Digital Marketing Manager, Executive , Greenville, South Carolina

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