Director of Events
Company: Greenville Embassy Suites Golf Resort & Conference
Location: Greenville
Posted on: May 9, 2022
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Job Description:
Primary Purpose:
The primary purpose of the Director of Events is to achieve the
budgeted banquet/catering revenue for the hotel and full cycle
catering sales and operational leadership through (1) maximizing
banquet and catering opportunities consistent with the property's
business plan; and (2) effectively detailing and servicing assigned
groups and local events.
Work Performed:
The Director of Events will be tasked with the following duties,
responsibilities, and assignments:
-Responsible for achieving Total Catering Revenue budget.
-Responsible for selling, contracting, and closing on catering and
social business opportunities to achieve individual and team
productivity goals.
-Direct the catering sales and event services efforts to maximize
revenue with a working knowledge of food & beverage compositions
and an understanding of kitchen and banquet service procedures.
-Conduct hotel tours and entertain assigned client contacts in
accordance with the company and property policies.
-Directly supervise all hotel Catering Sales (CS) and Sales & Event
Service Managers (SESM) associates. Carry out supervisory
responsibilities in accordance with the brand and management
company's policies and applicable laws. Responsibilities include
recruiting, interviewing, hiring, and training employees; planning,
assigning, assisting, and directing activities; evaluating
performance; rewarding, coaching, and disciplining employees;
addressing complaints and resolving problems.
-Conduct or attend the required company standard meetings,
including but not limited to stand-up meetings, business review
meetings, daily/weekly Banquet Event Order meetings, conduct/lead
scheduled pre/post-convention meetings, weekly one-on-one with each
CM and SESM, and weekly staff meeting.
-Implements the brand's service strategy and applicable brand
initiatives in all aspects of the sales process and drives customer
loyalty by delivering service excellence throughout each customer
experience.
-Maintain a collaborative working relationship with the Director,
Sales & Events (DSE), General Manager (GM), Food & Beverage, Chef,
and Banquet Manager.
-Ensure quality standards are met in customer service and
satisfaction.
-Ensure systems are established and in place to respond to customer
needs within a defined response period. Examples include telephone
inquiries, bids, proposals, confirmation of bookings, thank you
letters, follow up letters, outside calls, etc.
-Maintain a file and trace system to ensure all sales call activity
is defined, recorded, traced, and updated in the hotel's sales and
catering system (CI/TY, Delphi.fdc) in an organized manner.
-Review daily, weekly, monthly, and quarterly results of all
activities completed by the catering and sales and event services
managers. Ensure all traces are completed and retraced where
appropriate.
-Ensure the understanding and implementation of Brand services
initiatives, tools, and resources.
-Aggressively pursue all appropriate opportunities within assigned
segment including Civic Association Events, Trade Events, Industry
Vendor Relationships, etc.
-Contribute to the research and development of the annual strategic
banquet/catering budget.
-Generate the monthly banquet and catering forecasts and once
approved by the DSE, the Director of Events will input the forecast
details into ProfitSage on a timely basis in accordance with
corporate timelines.
-Understand month end reports, interpret market conditions, trends,
and the property's competition.
-Perform other services and duties as requested by the DSE and GM.
May be called upon to host functions and participate in, or conduct
sales blitzes, travel and work extended hours to achieve
departmental goals.
-Present a professional image to project a positive, polished
appearance to staff, potential guests, and clients.
-Possess a working knowledge of and follow all Atrium Standard
Operating Procedures (SOP)
Any and all other work as required to complete the primary purpose
of the position.
Keywords: Greenville Embassy Suites Golf Resort & Conference, Greenville , Director of Events, Executive , Greenville, South Carolina
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