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Director of Events

Company: Greenville Embassy Suites Golf Resort & Conference
Location: Greenville
Posted on: May 9, 2022

Job Description:

Primary Purpose:
The primary purpose of the Director of Events is to achieve the budgeted banquet/catering revenue for the hotel and full cycle catering sales and operational leadership through (1) maximizing banquet and catering opportunities consistent with the property's business plan; and (2) effectively detailing and servicing assigned groups and local events.

Work Performed:

The Director of Events will be tasked with the following duties, responsibilities, and assignments:


-Responsible for achieving Total Catering Revenue budget.
-Responsible for selling, contracting, and closing on catering and social business opportunities to achieve individual and team productivity goals.
-Direct the catering sales and event services efforts to maximize revenue with a working knowledge of food & beverage compositions and an understanding of kitchen and banquet service procedures.
-Conduct hotel tours and entertain assigned client contacts in accordance with the company and property policies.
-Directly supervise all hotel Catering Sales (CS) and Sales & Event Service Managers (SESM) associates. Carry out supervisory responsibilities in accordance with the brand and management company's policies and applicable laws. Responsibilities include recruiting, interviewing, hiring, and training employees; planning, assigning, assisting, and directing activities; evaluating performance; rewarding, coaching, and disciplining employees; addressing complaints and resolving problems.
-Conduct or attend the required company standard meetings, including but not limited to stand-up meetings, business review meetings, daily/weekly Banquet Event Order meetings, conduct/lead scheduled pre/post-convention meetings, weekly one-on-one with each CM and SESM, and weekly staff meeting.
-Implements the brand's service strategy and applicable brand initiatives in all aspects of the sales process and drives customer loyalty by delivering service excellence throughout each customer experience.
-Maintain a collaborative working relationship with the Director, Sales & Events (DSE), General Manager (GM), Food & Beverage, Chef, and Banquet Manager.
-Ensure quality standards are met in customer service and satisfaction.
-Ensure systems are established and in place to respond to customer needs within a defined response period. Examples include telephone inquiries, bids, proposals, confirmation of bookings, thank you letters, follow up letters, outside calls, etc.
-Maintain a file and trace system to ensure all sales call activity is defined, recorded, traced, and updated in the hotel's sales and catering system (CI/TY, Delphi.fdc) in an organized manner.
-Review daily, weekly, monthly, and quarterly results of all activities completed by the catering and sales and event services managers. Ensure all traces are completed and retraced where appropriate.
-Ensure the understanding and implementation of Brand services initiatives, tools, and resources.
-Aggressively pursue all appropriate opportunities within assigned segment including Civic Association Events, Trade Events, Industry Vendor Relationships, etc.
-Contribute to the research and development of the annual strategic banquet/catering budget.
-Generate the monthly banquet and catering forecasts and once approved by the DSE, the Director of Events will input the forecast details into ProfitSage on a timely basis in accordance with corporate timelines.
-Understand month end reports, interpret market conditions, trends, and the property's competition.
-Perform other services and duties as requested by the DSE and GM. May be called upon to host functions and participate in, or conduct sales blitzes, travel and work extended hours to achieve departmental goals.
-Present a professional image to project a positive, polished appearance to staff, potential guests, and clients.
-Possess a working knowledge of and follow all Atrium Standard Operating Procedures (SOP)
Any and all other work as required to complete the primary purpose of the position.

Keywords: Greenville Embassy Suites Golf Resort & Conference, Greenville , Director of Events, Executive , Greenville, South Carolina

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