Company: Meredith Corporation
Posted on: May 16, 2020
JOB SUMMARY - Major goals and objectives.
WHNS, a Meredith Corporation station, is in search of a Promotions
Producer. The Promotions Producer will be responsible for writing,
shooting and editing unique topicals for the newscasts; creating
daily and long-term social /digital assets to market newscasts,
programming and other station projects; executing promotional
strategy; organizing and assisting with community events; creating
station promotional content focusing on the development of news
promotions, image and topical, as well as creating content to
market syndicated programming, sports and FOX Prime. This position
will generate a variety of content that is delivered to our on-air
product, our app, our website and all station social media
platforms, including Facebook, Twitter, Instagram, YouTube and Snap
Chat to generate interactions with FOX Carolina s audience and
develop new viewers. The person in this position will provide
assistance with the creation of graphics for the station and will
also assist in the purchase of digital outside media buys and track
the performance of the digital buys, as well as the creation of
sponsored digital/social assets. This position will also work
closely with News digital content creators and will be trained in
their skill set to assist when needed. The producer will also
assist sales as needed with sponsored content. The producer assists
in other Creative Services responsibilities as needed to ensure all
department goals are met.
II. ESSENTIAL JOB FUNCTIONS
WEIGHT % ACCOUNTABILITIES, ACTIONS AND EXPECTED MEASURABLE
30% Shoot, write and edit daily newscast topicals
30% Create a variety of unique marketing content for on-air and
social platforms, both daily and long-term projects
25% Execute station s promotional strategy by taking a key role in
brand campaigns, carrying out strategy on spot placement, staying
on-brand in topicals and all aspects of work.
15% Organize and assist with community events
III. MINIMUM QUALIFICATIONS AND JOB REQUIREMENTS - All must be met
to be considered.
4 year degree in digital marketing, marketing, or advertising
2 to 4 years of experience in marketing; broadcast
marketing/promotions experience preferred
Specific Knowledge, Skills and Abilities:
Ability to write strong copy. Ability to shoot and edit video
(proficient with non-linear software, such as Avid). Extensive
knowledge of social media platforms (Facebook, Twitter, Instagram,
Snapchat) and digital design software (Adobe Creative Suite).
Ability to produce digital content with station talent in studio
and field. Skilled writer with preferred background in daily news
topical promotion and developing scripting for brand campaigns.
Willingness to work in a fast paced environment with changing
priorities. Must be able to deliver production/promotion projects
on-time and on budget.
% Travel Required (30): 10
It is the policy of Meredith to provide equal employment
opportunity (EEO) to all persons regardless of age, color, national
origin, citizenship status, physical or mental disability, race,
religion, creed, gender, sex, sexual orientation, gender identity
and/or expression, genetic information, marital status, status with
regard to public assistance, veteran status, or any other
characteristic protected by federal, state or local law. In
addition, Meredith will provide reasonable accommodations for
qualified individuals with disabilities.
Meredith participates in the federal E-Verify program to confirm
the identity and employment authorization of all newly hired
employees. For further information about the E-Verify program,
please click here: http://www.uscis.gov/e-verify/employees
Keywords: Meredith Corporation, Greenville , Promotions Producer, Other , Greenville, South Carolina
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