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Promotions Producer

Company: Meredith Corporation
Location: Greenville
Posted on: May 16, 2020

Job Description:

JOB DESCRIPTION

JOB SUMMARY - Major goals and objectives.

WHNS, a Meredith Corporation station, is in search of a Promotions Producer. The Promotions Producer will be responsible for writing, shooting and editing unique topicals for the newscasts; creating daily and long-term social /digital assets to market newscasts, programming and other station projects; executing promotional strategy; organizing and assisting with community events; creating station promotional content focusing on the development of news promotions, image and topical, as well as creating content to market syndicated programming, sports and FOX Prime. This position will generate a variety of content that is delivered to our on-air product, our app, our website and all station social media platforms, including Facebook, Twitter, Instagram, YouTube and Snap Chat to generate interactions with FOX Carolina s audience and develop new viewers. The person in this position will provide assistance with the creation of graphics for the station and will also assist in the purchase of digital outside media buys and track the performance of the digital buys, as well as the creation of sponsored digital/social assets. This position will also work closely with News digital content creators and will be trained in their skill set to assist when needed. The producer will also assist sales as needed with sponsored content. The producer assists in other Creative Services responsibilities as needed to ensure all department goals are met.

II. ESSENTIAL JOB FUNCTIONS

WEIGHT % ACCOUNTABILITIES, ACTIONS AND EXPECTED MEASURABLE RESULTS

30% Shoot, write and edit daily newscast topicals

30% Create a variety of unique marketing content for on-air and social platforms, both daily and long-term projects

25% Execute station s promotional strategy by taking a key role in brand campaigns, carrying out strategy on spot placement, staying on-brand in topicals and all aspects of work.

15% Organize and assist with community events

100%

III. MINIMUM QUALIFICATIONS AND JOB REQUIREMENTS - All must be met to be considered.

Education:

4 year degree in digital marketing, marketing, or advertising

Experience:

2 to 4 years of experience in marketing; broadcast marketing/promotions experience preferred

Specific Knowledge, Skills and Abilities:

Ability to write strong copy. Ability to shoot and edit video (proficient with non-linear software, such as Avid). Extensive knowledge of social media platforms (Facebook, Twitter, Instagram, Snapchat) and digital design software (Adobe Creative Suite). Ability to produce digital content with station talent in studio and field. Skilled writer with preferred background in daily news topical promotion and developing scripting for brand campaigns. Willingness to work in a fast paced environment with changing priorities. Must be able to deliver production/promotion projects on-time and on budget.

% Travel Required (30): 10

It is the policy of Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Meredith will provide reasonable accommodations for qualified individuals with disabilities.

Meredith participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: http://www.uscis.gov/e-verify/employees

#LMG#

Keywords: Meredith Corporation, Greenville , Promotions Producer, Other , Greenville, South Carolina

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