Communications Coordinator

Company: Industrial Packaging Supplies
Location: Greenville
Posted on: May 10, 2022

Job Description:

Job Description Position SummaryThe Communications Coordinator reports to the Marketing Manager and is responsible for the development of visual and descriptive marketing and advertising strategies for the company products. The Communications Coordinator will be responsible for creating graphical material for the purpose of social postings, ecommerce, trade shows, advertisements, and more to increase value, brand exposure, and ultimately sales for IPS. Position Responsibilities – Essential

• Build and present positive marketing campaigns and strategies for the purpose of social media and email to keep customers engaged while also reaching prospective leads
• Create, optimize, and track email (eblast) campaigns to increase open rates and click through rates
• Monthly reporting on social and email campaigns (impressions, open rate, click through rate, readability, page views, etc.) for continual improvement on reach
• Create all graphic material for promotions, trade shows, sales meetings, social postings, etc.
• Works closely with the Digital Content Specialist on the social postings and email campaigns to ensure consistent company communication across all platforms
• Create all graphic material for promotions, trade shows, sales meetings, etc.
• Manage printed and digital library of company marketing materials (eBooks, product flyers, web banners, etc.)
• Creates and digitally edits videos with IPS branding to present vendor products as IPS offerings to customers
• Assist the Marketing Manager in maintaining brand standards for IPS
• Assist with ZenDesk Media Help tickets (proposals, PDF edits, print jobs, etc.)
• Research competitors and vendors to identify opportunities for new social and email campaigns to grow the IPS brand
• Keeps up-to-date knowledge of marketing best trends and procedures through ongoing education
• Work closely with Marketing Manager and marketing team to implement comprehensive marketing strategies, messaging, and communication plans Position Responsibilities – Non-Essential/Other
  • Other duties as assigned by management Essential Skills and Experience
    • Bachelor's degree in Marketing or related field
    • 2+ years of marketing & design experience
    • Adobe Creative Suites (InDesign, Illustrator, Photoshop, Premiere) Beneficial Skills and Experience
      • CRM Experience (HubSpot, Salesforce)
      • Experience with social media from both a user and content creator perspective
      • Photography and Videography experience
      • Excellent written and verbal communication skills
      • Excellent attention to detail

Keywords: Industrial Packaging Supplies, Greenville , Communications Coordinator, Other , Greenville, South Carolina