Communications Coordinator
Company: Industrial Packaging Supplies
Location: Greenville
Posted on: May 10, 2022
Job Description:
Job Description Position SummaryThe Communications Coordinator
reports to the Marketing Manager and is responsible for the
development of visual and descriptive marketing and advertising
strategies for the company products. The Communications Coordinator
will be responsible for creating graphical material for the purpose
of social postings, ecommerce, trade shows, advertisements, and
more to increase value, brand exposure, and ultimately sales for
IPS. Position Responsibilities – Essential
- Build and present positive marketing campaigns and strategies
for the purpose of social media and email to keep customers engaged
while also reaching prospective leads
- Create, optimize, and track email (eblast) campaigns to
increase open rates and click through rates
- Monthly reporting on social and email campaigns (impressions,
open rate, click through rate, readability, page views, etc.) for
continual improvement on reach
- Create all graphic material for promotions, trade shows, sales
meetings, social postings, etc.
- Works closely with the Digital Content Specialist on the social
postings and email campaigns to ensure consistent company
communication across all platforms
- Create all graphic material for promotions, trade shows, sales
meetings, etc.
- Manage printed and digital library of company marketing
materials (eBooks, product flyers, web banners, etc.)
- Creates and digitally edits videos with IPS branding to present
vendor products as IPS offerings to customers
- Assist the Marketing Manager in maintaining brand standards for
IPS
- Assist with ZenDesk Media Help tickets (proposals, PDF edits,
print jobs, etc.)
- Research competitors and vendors to identify opportunities for
new social and email campaigns to grow the IPS brand
- Keeps up-to-date knowledge of marketing best trends and
procedures through ongoing education
- Work closely with Marketing Manager and marketing team to
implement comprehensive marketing strategies, messaging, and
communication plans Position Responsibilities – Non-Essential/Other
- Other duties as assigned by management Essential Skills and
Experience
- Bachelor's degree in Marketing or related field
- 2+ years of marketing & design experience
- Adobe Creative Suites (InDesign, Illustrator, Photoshop,
Premiere) Beneficial Skills and Experience
- CRM Experience (HubSpot, Salesforce)
- Experience with social media from both a user and content
creator perspective
- Photography and Videography experience
- Excellent written and verbal communication skills
- Excellent attention to detail
Keywords: Industrial Packaging Supplies, Greenville , Communications Coordinator, Other , Greenville, South Carolina
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