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Digital Content Analyst

Company: Resurgent Capital Services
Location: Greenville
Posted on: August 16, 2019

Job Description:

Building Bridges, Moving Ahead

Work hard. Play hard. Breathe Easy. That's a nutshell description of the professionals who thrive at Resurgent. Regardless of their position, our people are ambitious and entrepreneurial, attracted to the fresh point-of-view of an evolving, growing company. They are personable and patient, attracted to the collaborative nature of our company. And they are centered, understanding the balance needed to achieve success at work and harmony at home.

The Digital Content Analyst is responsible for building and maintaing a library of content intended to drive traffic, engagement and leads that results in customer conversion and retention. The Digital Content Analyst will work closely with Digital Strategy team members to coordinate the delivery of content across the various channels upon which Resurgent engages its customers. The Digital Content Analyst identify and utilize reporting and analytics solutions to measure the results of content marketing activities.

Responsibilities

--- Build and maintain an ongoing library of compliant and effective content to support initiatives to drive web traffic, increase customer engagement and promote customer education which will be deployed across Email, SMS/text, landing pages, social media and partner network advertising channels

--- Take ownership of and refine the Branding\\Style Guide to maintain a consistent branding experience across the company

--- Develop an understanding of the main social media channels best practices, which content and approaches work well on each and why

--- Work closely with team members to develop analytics and reporting for measuring content performance on an ongoing basis

--- Work closely legal and compliance team, crafting policy adjustment when needed and ensuring we have a an efficient process for acquiring feedback and refinement of new content

--- Manage any outsourced creative resources to ensure content consistency, effectiveness and compliance

--- Work directly with third party digital partners to evaluate and facilitate approval any proposed content

Skills

--- Basic understanding of Search Engine Optimization (SEO)

--- A strong desire to learn and passion for both marketing and analytics

--- Strong ability to work well with others and work in cross functional teams

--- Highly motivated and independent

--- Ability to articulate thoughts, ideas and opinions professionally in written and verbal communication

--- Superior interpersonal communication and presentation skills

--- Exceptional organizational skills, able to multitask and appropriately prioritize workload in a fast paced, resource constrained environment

--- Quarterly travel for training and remote office visits

--- Experience with responsive design email frameworks preferred (MJML), not required

--- Experience with Google Analytics & Ads preferred, not required

Education/Experience

--- Some form of data analytics or digital marketing certification preferred, not required

--- Experience in Accounts Receivable or financial services preferred, not required

--- Portfolio of content that balances empathy with the customer and compelling CTAs

--- Bachelors degree in journalism, English\\writing, marketing or graphic design preferred, experience may substitute.

We would be honored if you applied to join our team! We are an equal opportunity employer,offering a fantastic work environment, challenging career opportunities and competitive compensation.

Keywords: Resurgent Capital Services, Greenville , Digital Content Analyst, Professions , Greenville, South Carolina

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