Director of Sales and Marketing
Company: Hilton Greenville
Posted on: May 16, 2022
This position is responsible for the development and
solicitation of business from all markets to ensure the necessary
advance bookings needed for a successful and profitable operation
for the hotel. Director of Sales and Marketing experience required
and local experience preferred.
ESSENTIAL JOB FUNCTIONS:
-Direct the solicitation efforts of the sales staff through
effective oral and written communication while overseeing rate,
date and space commitments for group room sales within the
-Interview, hire, train, recommend performance evaluations, resolve
problems, provide open communication and recommend discipline
and/or termination when appropriate.
-Ensure training programs are conducted regularly and Crescent
standards of performance are met. Give guidance and counsel staff
-Compile and/or direct the preparation of reports pertaining to the
operation of the Sales Department to include, but not limited to
the annual and monthly Forecast, Marketing Budget, Lead Management
System, Booking Report, star reports and Sales Meeting minutes
-Coordinate ongoing research of the travel industry to detect
market trends and related information for development of new
marketing strategies. Make reasonable recommendations to improve
potential from various markets.
-Develop and conduct persuasive verbal sales presentations to
prospective clients. Internally promote Crescent programs.
-Meet with and entertain clients some of which will require
-Communicate both verbally and in writing to provide clear
direction to the staff.
-Initiate preparation of computerized annual Sales & Marketing Plan
and execute plans as outlined, critically examining and adjusting
as deemed necessary by current market conditions.
-Organize and/or attend scheduled Sales Department and related
-Comply with attendance rules and be available to work on a regular
-Perform any other job-related duties as assigned.
REQUIRED SKILLS AND ABILITIES:
Experience as Director of Sales or Catering in a full service
hotel, or Director of Sales in a select service hotel with meeting
space. Preferably someone who has 2 years' experience. Must have
basic knowledge of group sales, understanding of revenue management
principals and involvement in strategy development. Experience
should include management of 1 or more direct reporting team
Must have the ability to communicate in English. Self-starting
personality with an even disposition. Maintain a professional
appearance and manner at all times. Can communicate well with
guests. Must be willing to "pitch-in" and help co- workers with
their job duties and be a team player. Knowledge of travel
industry, current market trends and economic factors. Extensive
skill in development and delivery of sales presentations. Ability
to access, understand and accurately input information using a
moderately complex computer system. Ability to effectively deal
with internal and external customers and staff, some of whom will
require high levels of patience, tact and diplomacy to diffuse
anger, collect accurate information and resolve conflicts. Ability
to stand and move throughout the hotel property and continuously
perform essential job functions.
Our customers are what we are about. One of the keys to a positive
guest experience is positive interaction with Crescent staff. It is
essential that you remain professional at all times, and that you
treat all guests and associates with courtesy and respect, under
all circumstances. Every Crescent associate is a guest relations
ambassador, every working minute of every day.
In order to maintain a positive guest and associate experience,
your work habits should always meet and strive to exceed hotel
standards for work procedures, dress, grooming, punctuality and
attendance. You should be adaptable to change in your work area and
in hotel procedures with a willingness to learn new skills and/or
improve existing ones, have the ability to solve routine problems
that occur on the job and ask for help whenever you are not sure
how to do something.
Safety & Security:
The safety and security of our guests and associates is of utmost
importance to Crescent. Every Crescent associate should adhere to
the hotel security policies and procedures, particularly regarding
key controls, lifting heavy objects, using chemicals, and
effectively reporting safety hazards and safety concerns.
This description excludes non-essential and marginal functions of
the position that are incidental to the performance of the
fundamental job duties. Furthermore, the specific examples in each
section are not intended to be all-inclusive. Rather, they
represent the typical elements and criteria considered necessary to
perform the job successfully. Other job-related duties may be
assigned by the associate's supervisor.
Furthermore, this description is subject to change, in the sole
discretion of the Company, and in no way creates an employment
contract, implied or otherwise; each associate remains, at all
times, an "at will" associate.
Keywords: Hilton Greenville, Greenville , Director of Sales and Marketing, Sales , Greenville, South Carolina
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